PRIVACY POLICY

CLIENTLAKE MARKETING SERVICES

ClientLake (Atarax Media LLC)

https://clientlake.com

Effective Date: November 26, 2025

Last Updated: November 26, 2025

YOUR PRIVACY MATTERS

This Privacy Policy describes how ClientLake, operated by Atarax Media LLC ("we," "us," or "our") collects, uses, discloses, and protects information when you access our website and marketing services at https://clientlake.com.

By using our website or engaging with our services, you acknowledge that you have read and understood this Privacy Policy.

1. SCOPE OF THIS POLICY

This Privacy Policy applies to ClientLake's marketing services website and business operations. It describes how we handle information about prospective clients (attorneys and law firms) who are considering our specialized lead generation services for business succession planning.

This policy does not apply to the separate lead generation funnels and educational courseware we create and manage on behalf of our attorney clients. Those systems have their own privacy policies tailored to the specific attorney client and their jurisdiction.

2. INFORMATION WE COLLECT

We collect information in several ways when you interact with our website and services:

2.1 Information You Provide Directly

When you inquire about our services, schedule a consultation, or engage with us, you may provide:

2.2 Automatically Collected Information

When you visit our website, we automatically collect:

2.3 Information from Third-Party Services

We use various third-party services to deliver our website and manage communications. These services may collect and share information with us as described in Section 7 below.

3. HOW WE USE YOUR INFORMATION

We use the information we collect for the following purposes:

3.1 To Provide Our Services

3.2 To Communicate With You

3.3 To Improve Our Services

3.4 For Business Development

3.5 For Legal and Security Purposes

4. LEGAL BASIS FOR PROCESSING

If you are located in the European Economic Area, United Kingdom, or Switzerland, we process your personal information based on the following legal grounds:

5. HOW WE SHARE YOUR INFORMATION

We do not sell your personal information. We may share your information in the following limited circumstances:

5.1 With Service Providers

We share information with trusted third-party service providers who help us deliver our website and services. These providers are contractually obligated to protect your information and use it only for the purposes we specify. See Section 7 for details about specific service providers.

5.2 For Legal Reasons

We may disclose your information if required by law, legal process, or government request, or if we believe disclosure is necessary to:

5.3 Business Transfers

If our business is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change and your choices regarding your information.

5.4 With Your Consent

We may share your information for other purposes with your explicit consent.

6. COOKIES AND TRACKING TECHNOLOGIES

We use cookies and similar tracking technologies to collect information about your browsing activities. For detailed information about the specific cookies we use, please see our Cookie Policy at https://clientlake.com/cookie-policy.

6.1 Types of Cookies We Use

6.2 Managing Cookies

You can control cookies through:

Please note that blocking cookies may limit your ability to use certain features of our website.

7. THIRD-PARTY SERVICES AND DATA COLLECTION

We use the following third-party services to deliver our website and manage communications:

7.1 GoHighLevel - CRM and Marketing Platform

Purpose: We use GoHighLevel to manage client relationships, communications, and appointment scheduling.

Data Collected by GHL:

Data Location: GoHighLevel stores and processes data in the United States.

For more information: Review GoHighLevel's Privacy Policy at https://www.gohighlevel.com/privacy-policy

7.2 Facebook/Meta - Advertising and Analytics

Purpose: We may use Facebook advertising tools to reach attorneys who may benefit from our specialized business succession planning lead generation services. This includes Facebook Pixel for website tracking and Facebook advertising platforms.

Data Collected by Facebook:

How Facebook Uses Data: Facebook uses this data to:

Important Notes:

Data Location: Facebook/Meta operates globally and may transfer and process your data in the United States and other countries.

For more information: Review Meta's Privacy Policy at https://www.facebook.com/privacy/policy and Cookie Policy at https://www.facebook.com/policies/cookies

7.3 LinkedIn - Professional Networking and Outreach

Purpose: We use LinkedIn Sales Navigator for professional networking and to identify attorneys who may benefit from our specialized services.

Data Collected:

Important Notes:

For more information: Review LinkedIn's Privacy Policy at https://www.linkedin.com/legal/privacy-policy

7.4 Zoom - Video Consultation Platform

Purpose: We use Zoom to conduct video consultations with prospective attorney clients.

Data Collected by Zoom:

Important Notes:

Data Location: Zoom operates globally and may process data in the United States and other countries.

For more information: Review Zoom's Privacy Statement at https://www.zoom.com/en/trust/privacy/privacy-statement

8. DATA RETENTION

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

Typical Retention Periods:

We may retain information for longer periods if required for legal, regulatory, or business purposes (such as resolving disputes, enforcing agreements, or complying with legal obligations).

You may request deletion of your personal information at any time by contacting us (see Section 12). We will honor your request subject to legal exceptions.

9. DATA SECURITY

We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:

However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security.

10. INTERNATIONAL DATA TRANSFERS

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from the laws of your country.

Our primary data processing occurs in the United States. If you are located in the European Economic Area, United Kingdom, or Switzerland, please be aware that your information will be transferred to the United States, which may not provide the same level of data protection as your home country.

When we transfer your data internationally, we implement appropriate safeguards, including:

11. YOUR PRIVACY RIGHTS AND CHOICES

Depending on your location, you may have certain rights regarding your personal information:

11.1 Access and Portability

11.2 Correction

11.3 Deletion

11.4 Opt-Out of Communications

SMS/Text Messaging: If you provide your mobile phone number, you may receive appointment reminders and service-related text messages. Standard message and data rates may apply. You can opt out of text messages at any time by replying STOP. For more information about our text messaging practices, see our SMS Terms & Conditions.

11.5 Non-Discrimination

We will not discriminate against you for exercising any of these privacy rights. This means we will not:

11.6 How to Exercise Your Rights

To exercise any of these rights, please contact us using the information in Section 15. We will respond to your request within the timeframe required by applicable law (typically 30-45 days).

We may need to verify your identity before processing your request. We will never charge a fee to process or respond to your verifiable request unless it is excessive, repetitive, or manifestly unfounded.

12. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. We will notify you of any material changes by:

Your continued use of our services after such updates constitutes acceptance of the revised Privacy Policy. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

13. CHILDREN'S PRIVACY

Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children under 18.

If we learn that we have collected personal information from a child under 18, we will take steps to delete that information as soon as possible. If you believe we have collected information from a child, please contact us immediately using the information in Section 15.

14. DO NOT TRACK SIGNALS

Some web browsers have a "Do Not Track" (DNT) feature that signals to websites that you do not want to have your online activity tracked. Our website does not currently respond to DNT signals because there is no universally accepted standard for how to respond to them.

However, you can use the opt-out methods described in Section 11 to control tracking and manage your privacy preferences.

15. CONTACT US

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

ClientLake (Atarax Media LLC)

Email: hello@clientlake.com

Website: https://clientlake.com

Mailing Address:
330 S Second Ave #200-1584
Minneapolis, MN 55401

ABOUT CLIENTLAKE

Our Business Model: ClientLake provides specialized marketing services to attorneys and law firms focusing on business succession planning. We build, manage, and optimize complete lead generation systems that help attorneys connect with business owners who need succession planning guidance.

Service Provider Relationship: We operate as a marketing service provider and technology vendor. We are not a law firm, do not provide legal services, and do not create attorney-client relationships between our systems and end users. Each attorney client maintains complete professional independence and approves all marketing materials used in their funnel.

Compliance Focus: Our systems are designed with attorney advertising compliance as a foundational principle. We work exclusively with licensed attorneys who maintain professional responsibility for their marketing and client relationships.

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End of Privacy Policy